About Us

The Issues in Media, Advertising and Gender (IMAGe) Lab is devoted to exploring the psychology of gender-related issues in mainstream media and advertising.  Since 2007, Dr. Arleigh Reichl and the IMAGe Lab have conducted numerous empirical studies on various forms of prejudice in advertising and the effects of such on individuals’ attitudes and behaviour.  More recently, the lab has expanded its scope to include the effects of other cultural constructs in addition to magazine advertisements.